Political Communications
Strategic communications for political leaders, candidates and organisations navigating public conversations.
- Communications Strategy
- Political Messaging
- Campaign Communications
Strategic Communications
We work where public opinion meets power.
Proko Panda is a strategic communications firm working with political leaders, campaigns, governments and institutions across the political and governance landscape.
01 — Who we are
Built for politics. Built for governance. Built for the moments that matter.
Proko Panda is a strategic communications firm focused on the political and governance space. We work with leaders, campaigns, governments and institutions to navigate complex public conversations and communicate with clarity and purpose.
From political campaigns to government programmes, public issues to moments of crisis, we bring together strategy, communications, media and digital to help our clients engage the audiences that matter.
02 — What we do
Communications built for the political and governance space.
Political and governance communications require more than getting a message out. They require an understanding of people, institutions, media, timing and the wider conversation. Our work brings these elements together to help clients communicate strategically and effectively.
PR & Media
Managing how political leaders, institutions and organisations engage with the media and the public.
- Media Relations
- Press & Media Management
- Crisis Communications
Public Affairs & Governance
Strategic communications around government, policy, institutions and stakeholder engagement.
- Government Communications
- Policy Communications
- Stakeholder Engagement
Narrative & Reputation
Understanding and responding to the narratives that shape public perception.
- Narrative Strategy
- Counter-Narrative
- Reputation Management
Digital Communications
Digital strategy and communication built around political and public conversations.
- Digital Strategy
- Social Media
- Digital Campaigns
Political Branding
Building recognisable identities for political leaders, campaigns and political initiatives.
- Campaign Branding
- Political Positioning
- Visual Identity
03 — Our approach
Understand the conversation. Then decide what to say.
The political and governance environment is constantly changing. New issues emerge, narratives shift and public attention moves quickly. We start by understanding the environment around our clients before developing the strategy, message and communications required to respond.
Understand
The issue, audience, environment and conversation.
Strategise
The positioning, message and approach.
Communicate
Through the channels, platforms and moments that matter.
04 — Who we work with
Built for those navigating public life.
We work across the political and governance ecosystem, supporting clients whose work, decisions and public presence are subject to public attention.
Political Leaders
Candidates, elected leaders and political figures.
Campaigns & Political Organisations
Campaign teams, parties, movements and political organisations.
Governments & Public Institutions
Government ministries, departments, agencies and public institutions.
Governance & Policy Organisations
Organisations working across policy, advocacy and public affairs.
Public-Facing Institutions
Institutions and organisations navigating significant public issues.
05 — Insights
Understanding the conversation around us.
Politics and governance don't happen in isolation. Our insights explore the developments, conversations and communication dynamics shaping Kenya's political and governance landscape.
Political developments and the stories behind them.
Policies, institutions and decisions affecting the public.
The issues and conversations shaping stakeholders and institutions.
Perspectives on political messaging, media and public perception.
07 — Why Proko Panda
Politics is complicated. Communication shouldn't be.
We combine strategic thinking with an understanding of the political, media and digital environments our clients operate in.
Specialised
Our focus is politics and governance.
Strategic
We look beyond individual communications to the bigger picture.
Responsive
Political and public conversations can change quickly. We work at the pace they demand.
Integrated
Strategy, PR, media, digital and branding work together rather than in isolation.
Talk to Proko Panda
Have a conversation worth shaping?
Whether you're preparing for a campaign, communicating a policy, managing a public issue or navigating a moment of pressure, we're ready to talk.
Nairobi, Kenya